You probably know by now how important it is to have an opt-in list?but do you really understand the driving force behind it? If you don’t, no matter because that’s what this article is about?explaining the psychological engine powering your opt-in list.1. Building A BondIf a total stranger walked up to you and gave you some pitch about how they’ve developed some incredible new system that’s making them a ton of money?and how, for a small price, they are willing to cut you in on their goldmine?would you bite? Probably not! Now let’s look at that scenario from a different perspective. In place of a stranger, the person giving you the pitch is someone you’ve had positive dealings with before?someone you know and trust. Aren’t you more likely to say y sell house fast es in this case?Unfortunately the first scenario is the one most affiliate marketers pursue?attempting to get a total stranger to purchase without any previous contact! No wonder so many fail.Bottom line?it doesn’t matter if what you’re pitching is King Midas’ touch itself! The plain and inescapable fact is that visitors to your site don’t know you from Joe Scam or Joe Fraud and if you want to sell to them you need to convince them otherwise. In other words you need to create some form of bond. And how do you do that? Simple! Use a newsletter to get your opt-in list subscribers to get to know you. Okay?that’s all fine and dandy, but a bond on its own is not enough! You need your visitors to trust you before they’ll be inclined to do your bidding. 2.
